Feather Flags, Part 1: Old School But Effective

With so many options to promote your business, it’s easy to overlook proven, cost-effective approaches.

Online strategies, particularly the use of social media or coupon sites such as Groupon, have captured most of the attention lately. And while an online strategy is essential to your business, it shouldn’t be your onlystrategy. Remember that your media mix is just that – a combination of strategies that work to promote your name and bring in customers.

Have you considered using feather flags as part of your mix? They’ve become very popular the past 3 years, and their use keeps increasing. It’s no wonder, as they are durable, lightweight, easily positioned, effective, and most importantly, cost-effective. In fact, using feather flags may be one best marketing buys you can make.

Determining Cost

To keep things simple, let’s consider a single sided 12-foot feather banner with a stake base. You can get one at Half-Price Banners for $180, with no hidden or extra charges. You get a two-year conditional warranty; let’s consider that it has a two-year lifespan. A simple calculation reveals that the monthly cost of that feather flag is $7.50.

Before you stick it the ground and hope for the best, you can determine your potential audience. Assuming that you have a retail storefront, how many cars will see this banner? The answer is just a few clicks away.

City governments or regional planning commissions publish traffic counts. Most of this information is available online; if it’s not, call your city hall to see how you can get it. With that information, you can easily calculate how many cars you’ll reach with your banner.

From with that information, you can determine if using a feather flag is right for you. We’re confident that you’ll think it is.

In the next article, we’ll show you calculations based on real-world traffic counts in three cities.

Continued Article:  Feather Flags, Part 2: How Many Cars?

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