Avoiding Trademark Infringement

  • April 4, 2016
  • by Half Price Banners

How do I avoid Trademark Infringement? 

People get excited about college basketball in the spring and a lot of businesses look for ways to piggyback traction off of well-known terms. Here's what you need to know: 

1: Using a trademarked term (March Madness, Final Four, Super bowl, e.g.) on your banner could lead to litigation against you for suggesting a non-existent affiliation. 

2: Visithttp://www.uspto.gov/trademark . 

3: Click on Trademark Electronic Search System (TESS) and search any term. 

4: If a search query returns a live trademarked term, do not use it in promotion! 

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